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134 - 152 page Workbooks

TABLE OF CONTENTS – GLOSSARY OF TERMS
 
VOLUME ONE - 40 “Initial Business Development Modules – Lesson Plans”
                               From “Leadership” to “Solutions”
 
How “Business Smart” Are You: Can you help Ruby Christmas?          Page: 12
                                         “Stretch Your Business Mind” Questions:          Page: 15
 
1. Leadership: The ability to attract & organize others to achieve a specific result
           Integrity, Credibility, Commitment                                              Page: 16  
 
2. I You We: The Three Perspectives of Operating a Business 
           Responsibility, Delegation, Teamwork                                        Page: 24
 
3. Ideas: Keeping your mind fresh and your eyes on the horizon.
           Recognition, Creativity, Practicality                                            Page: 32
 
4. Rule of Three: The Triangulation of energies and focus to achieve Success
           Triangulation, Options, Default Positions                                    Page: 40               
 
5. Success: The benefits and results of a successful life
           Joy, Peace & Harmony                                                                Page: 4
 
How “Business Smart” Are You: Can you Help “Joe Slick”?          Page: 56
                                         “Stretch Your Business Mind” Questions:          Page: 59
 
6. Vision: What does the business look like when you call it successful?
           Operations, Detail, Embrace                                                        Page: 60                         
 
7. Focus: The sequences of “intent”                                                      Page: 68
           Importance, Relevance, Impact
 
8. Mission: What customers/clients perceive and want from your business
           Customers, Benefits, Allegiance                                                  Page: 76
 
9. Initial Goals: The first set of goals for your business S.M.A.R.T.
           Importance, Achievement, Results                                               Page: 84
 
10. Attitude: The Entrepreneurial “point of view” that creates Business Success
           Now, Service, Grace                                                                    Page: 92
 
How “Business Smart” Are You: Can You help Mr. BP Oil Slick?          Page: 100
                                         “Stretch Your Business Mind” Questions:          Page: 103
 
11. Skills: Characteristics, Attributes & Talents of business ownership/leadership
           Competence, Excellence, Results                                                 Page: 104
 
12. Model: Determining the economic viability of your business
           Customer, Exchange, Pro Forma                                                 Page: 112
                                                   “Sample Business Models”                 Page: 120
 
13. Plans: Understanding the Structure of a Business Plan
           Goals, Strategies, Tactics                                                             Page: 124
 
14. Research: The critical information that you need to know in order to succeed
           Facts, Data, Metrics                                                                     Page: 132
 
15. Markets: Determining the size & benefit of the playing field
           Who, What, Where                                                                      Page: 140
 
How “Business Smart” Are You: Can You help Cher Beauty?          Page: 148
                                         “Stretch Your Business Mind” Questions:          Page: 151
 
16. Advantages: Developing what makes you special & cool
           Unique, Service, Benefits                                                            Page: 152
 
17. Disadvantages: How do you “measure up” to the competition?
           Competition, Size, Strength                                                         Page: 160
 
18. Demographics: Objective criteria of your customers or prospective customers
           Industry, Age, Financial                                                               Page: 168
 
19. Psychographics: Psychological indicators of your customers
           Motivators, Fears, Benefits                                                          Page: 176
 
20. Cultural Graphics: Each “culture” requires a different approach and language
           Tribe, Identity, Esteem                                                                 Page: 184
 
How “Business Smart” Are You: Can you help Barak Business?          Page: 192
                                         “Stretch Your Business Mind” Questions:          Page: 195
 
21. Temporal Graphics: The “timing” of when your customers buy from you
           Season, Sequence, Perception                                                      Page: 196
 
22. Trust: Customers will only buy from you if they trust you.
           Time, Qualifications, Tribe                                                          Page: 204
 
23. Uniqueness: The “one of a kind” or “few of a kind”
           Distinct, Valuable, Appreciated                                                   Page: 212
 
24. Benefits: It is the “hole” not the drill
           Resolution, Achievement, Result                                                 Page: 220
 
25. Visibility: To play successfully, you must first be seen
           Presence, Energy, Graphics                                                         Page: 228
 
How “Business Smart” Are You: Can You help Manny Football?          Page: 236
                                         “Stretch Your Business Mind” Questions:          Page: 239
 
26. Integrity: Being recognized for a shared set of values
           Upside, Inside, Between                                                              Page: 240
 
27. Credibility: Being perceived as doing what you say you will do
           Reliability, predictability, Trust                                                   Page: 248
 
28. Goals: Determining the Business Goals for the next three to five years
           Revenue, Operations, Team                                                         Page: 256   
 
29. Systems: Internal & External Communications
           Clarity, Function, Enrichment                                                      Page: 264
 
30. Strategies: Conceptual approaches to achieve a desired result
           Dynamic, Thoughtful, Applicable                                                Page: 272
 
How “Business Smart” Are You: Can you help “IBL”?                   Page: 280
                                         “Stretch Your Business Mind” Questions:          Page: 283
 
31. Tactics: The specific actions to implement strategies
           Objectives, Specific, Practical                                                      Page: 284
 
32. Schedules: The specific dates and times to apply the tactics
           Week, Day, Hour                                                                        Page: 292
 
33. Costs: What is the “rate of exchange” to reach your goal?
           Time, Talent, Treasure                                                                 Page: 300
                                                             “GSSTSC Review Time”            Page: 308
 
34. Issues: Known business concerns that do not cause “pain”
           Awareness, Complacency, Acceptance                                        Page: 320
 
35. Problems: Known business concerns that cause acceptable “pain”
           Discomfort, Fear, Attitude                                                           Page: 328
 
How “Business Smart” Are You: Can You help Monica?                Page: 336   
                                         “Stretch Your Business Mind” Questions:          Page: 339
 
36. Needs: Known business concerns that cause unacceptable “pain”
           Crisis, Pain, Action                                                                      Page: 340
 
37. Products: Those tangible items you sell to solve the clients’ “IPN” 
           Customers, Perceptions, Benefits                                                 Page: 348
 
38. Answers: The information that you know will “respond” to the clients’ “IPN”
           Knowledge, Communication, Impact                                           Page: 356
 
39. Services: Those services you offer to solve the clients’ “IPN”
           Clients, Relationship, Improvement                                            Page: 364
 
40. Solutions: The systems & strategies you offer to eliminate the clients’ “IPN”
           Resolution, Benefits, Perception                                                  Page: 372
 
How “Business Smart” Are You: Can You help Pitt & Brad?         Page: 380
                                         “Stretch Your Business Mind” Questions:          Page: 383
 
Appendixes: Table of Contents for Volumes Two and Three       Pages 384-397
 
VOLUME TWO – 40 Chapters for Developing Greater Business Success
                                                             …   From “Prices to Action”
 
     How “Business Smart” are you: Can you Help “Big Boy”             Page: 12
                               “Stretch Your Business Mind”                                   Page: 15     
 
41. Prices: The “price points” in which you will operate in the market    Page: 16
            Exchange, Perception, Benefits
 
42. Margins: The difference between your “costs” and the “sale price” Page: 24
           Market, Economy, Perception
 
43. Placement: The strategies & tactics of how you will be “seen”         Page: 32
           In-view, Value, Convenience
 
44. Competition: Who else is playing the same game - the same field   Page: 40
           Comparison, Differentiation, Advantages
           DEVELOPING COMPETITIVE STRATEGIES & TACTICS         Page: 48
 
45. People: Choosing the right people to increase selling price               Page: 52
           Team, Integrity, Credibility
 
     How “Business Smart” are you: Can Your Help “Bunny Boo”    Page: 60
                               “Stretch Your Business Mind”                                  Page: 63
 
46. Position: Applying Demo-Psycho-Temporal-Cultural Graphics       Page: 64
           Perception, Acceptance, Appreciation
 
47. Percentages: Understanding & Applying the “percentages”             Page: 72
           Relationships, Comparisons, Ratios
 
48. Metrics: Applying your “numbers” to comparative analysis             Page: 80
           Analysis, Detail, Focus
 
49. Process: Understanding the effects of “how” affects your prices       Page: 88
           Sequence, Dynamics, Strategy
 
50. Distribution: The “where” and “how” to locate your product           Page: 96
           Range, Distance, Costs
 
How “Business Smart” are you? Can You Help Sky Rocket              Page: 104
                               “Stretch Your Business Mind”                                 Page: 107
 
51. Frequency: How often will you have to create “events”?                  Page: 108
           Quantity, Capacity, Requirements
 
52. Efficiency: How many “events” will you need day/week/month?     Page: 116
           Time, Cycles, Capability
 
53. Opportunity: A compelling message to a Targeted Audience          Page: 124
           Benefits, Perception, Arena
 
54. Strategic Thinking: Seeing, understanding & responding                Page: 132
           Nexus, Triangulate, Foresight
 
55 Time: “Be here now” to empower yourself and master “time”           Page: 140
           Now, Presence, Moment
 
How “Business Smart” are you? Can you Help Mr. Hammer            Page: 148
                               “Stretch Your Business Mind”                                 Page: 151    
 
56. Appearance: What you need to “look like”                                      Page: 152
           Perception, Culture, Affinity
 
57. Identity: The recognition the characteristics of the leaders               Page: 160
           Personal, Integrity, Recognition
 
58. Image: Developing & managing the indicia business perceived        Page: 168
           Company, Social, Culture
 
59. Branding: The communication of meaningful expressions               Page: 176
           Product, Benefits, Perception
 
60. Money: Know where the money comes from & where it is going     Page: 184
           Tracking, Numbers, Math
 
How “Business Smart” are you? Can you Help Mr. Duck                 Page: 192
                               “Multiple Choice Test”                                             Page: 195
 
61. Nexus: Understanding “hubs” and “interconnectedness”                   Page: 196
           Center, Connections, Linking
 
62. Legal: It is important to understand legal options/requirements        Page: 204
           Compliance, Requirements, Responsibility
                     Bonus Time: Going Deeper into Legal Entities                    Page: 212
 
63. Implementation: Time to put your feet in the stirrups and ride        Page: 220
           Application, Courage, Work
 
64. Expansion: Developing more success & business other locations     Page: 228
           Influence, Duplication, Multiplication
 
65. Marketing: Communicating your “message” effectively.                 Page: 236
           Language, Benefits, Perception
 
How “Business Smart” are you? Can you Help Mr. Pig                     Page: 248
                               “Multiple Choice Test”                                             Page: 251   
 
66. Meetings: Getting a check, another meeting, or curiosity or pain      Page: 252
           Money, Meeting, Curiosity
 
67. Advertising: Communicating your compelling message                   Page: 260
           Engagement, Inform. Benefits
 
68. Attraction: Your “presentation” to draw your listener closer            Page: 268
           Cultural, Integrity, Affiliation
 
69. Communication: Understanding communication theory                  Page: 276
           Transmit, Process, Received
 
70. Proposition: Creating a positive and special “attraction/offer”          Page: 284
           Call, To, Action
 
How “Business Smart” are you? Can you help Tom sell balls?          Page: 292
                               “Short Essay Questions”                                         Page: 295
 
71. Products: People do not buy “products”                                         Page: 296
           Tangible, Benefits, Paradox
 
72. Services: People do not buy “services”                                            Page: 304
           Relationship, Benefits. Paradox
 
73. Benefits: People buy “perceived benefits”                                       Page: 312
           Exchange, Solutions, Answers
 
74. Say: Choosing carefully what you say…intention                           Page: 320
           Words, Thoughts, Communications
 
75. Think: What do you want your listener to “think”                          Page: 328
           Curiosity, Reaction, Belief
 
How “Business Smart” are you? Can you help Mr. Grease?            Page: 336
                               “Stretch Your Business Mind”                               Page: 339       
 
76. Do: What do you want your listener to “do” after they “think”          Page: 340
           Motivation, Agreement, Action
 
77. Language: Determining the “ears” of your listener                         Page: 348
           Psychographics, Communication, Comprehension
 
78. Call: A timely question to your listener                                           Page: 356
           Curiosity, Request, Disagreement
 
79. To: The question is specifically designed for your listener              Page: 364
           Psychographics, Identification, Graphics
 
80. Action: Stating clearly what you want them to do “next”                Page: 372
           Response, Acceptance, Exchange
 
How “Business Smart” are you? Can you help Superman?             Page: 382
                               “Short Essay Questions”                                         Page: 385
 
VOLUME THREE – 40 Chapters for Mastering Business Success
                                         “From Client Acquisition to Financial Freedom”
 
How “Business Smart” are you: “Can you Help “Tommy Boy”?          Page: 12
           Multiple Choice Test                                                                   Page: 15
 
81. Client Acquisition: How to attract, sell to and keep customers/clients for life
           Identify, Communicate, Attract                                                    Page: 16
 
82. Customers & Clients: Everyone’s favorite radio station is WIIFM
           Serve, Benefits, Exchange                                                           Page: 28
 
83. Lead Generation: The art & science of identifying/contacting potential clients
           Data, Identify, Communicate                                                       Page: 36
 
84. Lead Conversion: The art and science exchanging of money – products
           Agreement, Exchange, Benefits                                                   Page: 50
 
85. Paradox of a Sale: A successful sale is based upon “disagreement”.
           Perception, Value, Exchange                                                       Page: 58
 
How “Business Smart” are you: “Can you Help Goldilocks”?          Page: 66
           Multiple Choice Test                                                                   Page: 69
 
86. GADECK: Greetings, Approach, Discovery, Editing, Closing, Contract
           Join, Reveal, Solve                                                                      Page: 70
 
87. Target Marketing: Communicating your compelling message to a target
           Culture, Communication, Delivery                                              Page: 78
 
88. Referral Systems: Create a reciprocal, sustaining & profitable referral network
           Integrity, Credibility, Revenue                                                    Page: 86
 
89. Strategic Alliances: The reciprocity of specific WIIFM referral network
           Respect, Reciprocity, Referrals                                                    Page: 98
 
90. Broadcasting: Sending out the message to “all” to hear, see and feel
           General, Communication, Engage                                                Page: 106   
 
How “Business Smart” are you: “Can you Help Snow White”?          Page: 114
           Multiple Choice Test                                                                   Page: 117
 
91. Web Presence: Maximizing what your interest “presence” will create for you
           Internet, Social, Visible                                                               Page: 118
 
92. Internet Strategies: Understanding ballet while rafting on a category 5 river
           Optimization, E-Commerce, Strategy                                          Page: 126
 
93. Social Networks: People will buy from those who have visibility & credibility
           Online, Reputation, Community                                                  Page: 134
 
94. Management: Don’t criticize, condemn or complain support, love, encourage
           Encourage, Delegate, Organize                                                    Page: 142
 
95. Human Resources: How to strategically work with the humans around you
           Skills, Personality, Tribe                                                             Page: 154
 
How “Business Smart” are you: “Can you Help Captain Kirk”?          Page: 162
           Multiple Choice Test                                                                   Page: 165
 
96. Accountability: How to develop and encourage “results” and “teams”
           Agreement, Assessment, Review                                                 Page: 166
 
97. Employees: Your best “assets”, or your worst “liabilities”, tread carefully
           Team, Support, Agreement                                                          Page: 174
 
98. Independent Contractors: Developing outside resources for growth, success
           Goals, Qualification, Services                                                      Page: 182
 
99. Community: We all live in a tribe...their health is our health
           Responsibility, Affiliation, Social                                                Page: 190
 
100. Family: Golden Rule: Treat others the way you wish to be treated
           Commitment, Tribe, Love                                                           Page: 198
 
How “Business Smart” are you: “Can you Help Winnie the Poo”?          Page: 206
           Stretch Your Mind                                                                       Page: 209
 
101. Delivery: Customers want both the “benefits” & “experience”
           Expectation, Professional, Receipt                                               Page: 210
 
102. Customer Satisfaction: Be nice, be professional, satisfy them or lose them
           Acceptance, Acknowledgement, Appreciation                             Page: 218
 
103. Sales Forecasting: The ability to accurately predict future sales and expenses
           Identity, Understanding, Interchange                                           Page: 226  
 
104. Business Footprint: The “eco-cost” of your business…social responsibility
           Environment, Resources, Sustainable                                          Page: 238
 
105. Sales Development: Combining Systems, Strategies & Tactics for sales
           Presentation, Benefits, Delivery                                                   Page: 246
 
How “Business Smart” are you: Can you help “Little Bo Peep”?          Page: 254
           Stretch Your Mind: “Quick Marketing Plan”                               Page: 257
 
106. Love: It is only through truth, freedom, grace, & love that we find peace
           Grace, Forgiveness, Blessing                                                       Page: 258
 
107. Business Financials: Understanding the critical numbers of your business
           Income, Costs, Profits                                                                  Page: 266
 
108. Business Metrics: Defining & graphing the business performance indicators
           Departments, Margins, Percentages                                             Page: 274   
 
109. Business Cash Flow: Applying financial metrics to secure cash  
           Time, Receivables, Capital                                                          Page: 282
 
110. Break-Even Analysis: Three different levels of measuring business success
           Break-Even One, Two, Three                                                      Page: 290
 
How “Business Smart” are you: Can you Help “Jack & Giant”?          Page: 298
           “Stretch Your Business Mind”                                                    Page: 301
 
111. Business Budgets: Setting goals on what you will spend on business                                       
            Forecasts, Receivables, Payables                                       Page: 302
 
112. Expenses: Understanding the fixed & variable expenses of business
           Fixed, Variable, Contingent                                                         Page: 310
 
113. Accounting: The most often used “tool of exchange”; never about the money
           Abundance, Giving, Gratitude                                                     Page: 318
 
114. Ratios: Understanding the dynamic relationships of business “key” indicator
           Systems, Relationships, Analysis                                                 Page: 326
 
115. Strategic Financials: Understanding how to get more from each dollar
           Leveraging, Investing, ROI                                                         Page: 334
 
How “Business Smart” are you: Can You Help “Sand Sour”?          Page: 342
           “Stretch Your Business Mind”                                                    Page: 345
 
116. Financing: Creating the financial resources your need to succeed
           Resourcing, Investing, Borrowing                                               Page: 346
 
117. Leveraging: Understanding how to work geometrically with your resources
           Strategy, Triangulation, Systems                                                 Page: 354
 
118. Transition: Transferring the business to a new owner
           Selling, Partnering, Shares                                                           Page: 362
 
119. Succession: Transferring to Family; The road to peace for many generations
           Training, Management, Transfer                                                 Page: 370
 
120. Financial Freedom: How Financial security will allow you to do what
           Peace, Happiness, Joy                                                                 Page: 378
 
How “Business Smart” are you: Can you help The Prodigal Son?          Page: 386
           “Stretch Your Business Mind”                                                    Page: 389
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